An evening with UNIQLO & VICE

May 3rd, 2013 § 2 comments

Last Saturday, I spent the most wonderful evening in Chelsea with UNIQLO and VICE magazine…

All through the month of April, the UNIQLO “Truckshop” toured New York City to celebrate the launch of the brand’s new UT graphic T-shirts and it’s corresponding advertising campaign.  The truckshop was covered with more than 100,000 LED lights and filled with cool T-shirts with hundreds of different prints.  Each Saturday throughout April, the truckshop stopped at Gansevoort Plaza in the Meatpacking District in order to feature live performances by artists and musicians and throw a little street party.  I attended the event on the last Saturday in April, and here’s a peek at what went down…

{The gorgeous DJ Duo The Dolls kept everyone dancing all evening long}

{Great music, personalized street art, and very cool graphic T-shirts}

{The truckshop was filled with shoppers all evening as the LED light display created a stunning visual experience}

{Inside the truckshop, artist Curtis Kulig created personalized street art on a glass screen in front of shoppers — meanwhile The Doll’s mixed beats on the roof}

{UNIQLO’s UT T-shirts featured everything from macaron prints to Andy Warhol}

{GIFs were created for each shopper, showing off their new T’s to the world}

{The artist takes a peek around his blank canvas before starting a new drawing}

{The NYC skyline at sunset was the perfect backdrop for the bright truckshop}

{The pop-up truckshop perfectly combined street art, music and fashion}

{The Dolls – easily my new favorite DJs – rocked bright outfits and floral crowns}

{So many beautiful UNIQLO T’s… how could you choose just one?!}


Thanks a million to VICE and UNIQLO for having me at the event! It was an absolute joy, and the perfect kick-off to what I’m assuming will officially be known as The Best Summer Ever.

Get ready kids…

PS – Which UNIQLO T is your favorite? Stay tuned for my pick in an upcoming outfit post… {And fyi, I may have borrowed it from the boys department…}


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