“While the rest of the species is descended from apes, redheads are descended from cats.” – Mark Twain


I’m Alexandra (but you can call me Alex!). I grew up in a small town in Southern Oregon, but also spent more than three years living in the beautiful city of Copenhagen, Denmark. On a whim, I moved to New York City three years ago, and every day I love it more and more.

I’m currently the Social Marketing Manager at ELOQUII, and I also moonlight as a freelance photographer and social media specialist. I also love finding new brunch spots, taking long walks with my rescue pup Bennett, and exploring my East Village neighborhood.


Since starting She is Red, I’ve had the honor to join the Lucky Magazine Style Collective, cover New York Fashion Week, and work with wonderful brands like CoachShopJami, Krama Wheel, and C&C California, among others! I’m always interested in hearing about new brands and finding fun ways to work together, so please feel free to email me if you feel the same way!

Thank you so much for stopping by – it means the world to me! XOXO

§ 13 Responses to About"

  • Tanja says:

    redheads rox <3

  • Melissa says:

    Alexandra Dear, I love your blog! I admit, I watch it religiously. I find your posts inspiring and delightfully creative. Being reminded to enjoy the small things, to make each day pleasantly fabulous and to add fine details throughout the day, are only a few great reminders your blog offers. Don’t ever stop being you! Much Love.

  • Cathy Higgins says:

    Alex – I am a neophyte to your site but to be ‘frank’ it is great to see your musings. I do, however, not find the purple cowboy boots that I so enjoy (and want 🙂 since we wear the same size) nor any history of your frankette-ness.

    Do remember us. Always,


  • Heidi Christensen says:

    Alex- I absolutely adore your blog. I have been keeping up with She Is Red for about 8 months now. I am both envious and incredibly pleased to see what you’ve been doing with your life. I’m really happy for you, and I’m glad to see you still have the gift of the written word.

    I think of you from time to time– I miss you as well as the times that we spent together. Keep up the impressive work.

    Best of luck,


  • Clare says:


    Just found your site looking for more info on the Dukan cupcake recipe. What sweetner did you use in the recipe?

    I have taken to drinking my iced tea from a wine glass lately. Just a little more satisfying.


  • Clare says:

    Sorry changed my contact info


  • Alex – I ADORE your blog! Seriously…you have the cutest stuff and the best ideas! You definitely just earned yourself a new follower 🙂 xo, Kirsten

  • Lauren says:

    Alex, Great blog! I love Copenhagen too. I am an American in Europe so I know what it is like to be torn! Anyways, keep up the good work!

  • judith says:

    HI Alex,just veiwing Shybiker who recomended going on your blog and i must say i was facinated and only wish at times like this i was a beautiful girl like yourself, and could fit into your style of clothes.love Judith

  • Marjorie Gosling (@marjiegosling) says:

    I was looking up ideas for Bridesmaids dresses on google and your picture popped up! What a fun blog you have, its always interesting to see what people’s lives turn into 🙂 I’ll have to keep checking back in here- great job!

  • Helena says:

    I’m so excited to find your blog! I’m also a redhead, so…. high five!

  • Christian M says:

    Well done. However; I must admit I’ve only been looking at the pictures. You still look very good!

  • Isabelle Schuler says:


    I’ve been reading your blog/website for the past week, surfing through all your various articles and finding inspiration for style and my first foray into the Dukan world. Somehow I only JUST saw that you’re from Southern Oregon!!! I’m originally from Medford and I moved to LA to pursue my acting career. I graduated from North Medford High School and my mom teaches at South if you know where that is. I would love to talk to you about moving from Southern Oregon to our dream cities to pursue our dream careers. Please feel free to shoot me an email!

    All the best to you,

    P.S. Your website is fabulous, even more so now that I know you’re from Oregon. 😉

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